“I want the very best.” That’s what we tell ourselves, isn’t it? As human beings, we understand that there is a spectrum of quality for everything, and we want only the best. We desire the best relationships, teachers, friends, food, clothing, experiences – the best of everything. But what makes something the best? Sometimes, it’s the quantity; this brand supplies more of its product for the same price. But often, it’s the quality that makes the difference. When you pay an increased rate for a service, experience, or luxury, you do so with the assumption that you are receiving a higher quality product, one that is fundamentally improved from the basic, standard package. With this in mind, let us explore a unique idea connected to Eretz Yisrael.