Our family enjoys eating cherry tomatoes, particularly “Nature-Sweet cherub heavenly salad tomatoes.” Ironically, I have other close family members with whom I grew up who harbor a severe dislike for tomatoes and won’t eat salad that has any tomatoes in it. But the Staums who live on Landau Lane go through a few packages of the little red guys each week.
One week, my wife showed me that on the inside of the cover label of the Nature-Sweet tomatoes, there is a picture of one of their employees with the employee’s job description underneath. In fact, each container of Nature-Sweet tomatoes had its own picture of a featured employee with his or her job at Nature-Sweet featured below the picture. It also says that you can find out more about your featured tomato employee on the Nature-Sweet website. I decided that it was a great conversation piece and began collecting the Nature-Sweet labels and placing them on a shelf next to our dining room table.
When I posted on my status that I was collecting the labels, I received quizzical replies from people who were very confused about what I was talking about. But I am grateful to one friend who actually sent me three labels.
On the website it says there are 36 featured employees. So far, our family has collected 11 of the employee labels. Although we’ve gone through far more packages, recently we keep getting doubles. Each week, when my wife returns home from shopping, we excitedly open the new tomato packages to see which “tomato employee” we got. I haven’t had so much excitement collecting anything since I collected sports cards in high school, and no, I don’t need a new day job. (By the way, speaking of old sports card collections, I have Shaq’s Fleer Ultra rookie card. I should add that, unlike my father’s generation who had Mickey Mantle’s rookie card until their mothers threw out all their cards, I actually still have the card. Just saying.)
Beyond my new hobby of collecting tomato employee labels, it was fascinating to realize how many different employees are involved in the production of those little tomatoes. There are workers in pre-harvest, manufacturing, packing, packaging, maintenance, sales, as well as tractor drivers, grafting associates, backhoe operators, and irrigation leaders.
It’s reminiscent of a story with Rav Yisrael Salanter. He once traveled to a posh hotel in Paris in an effort to inspire and influence secular Jews. As he was preparing to deliver a speech in the restaurant of the hotel, the waiter came by to take his order. Rav Yisrael replied that he only wanted a glass of water.
After he finished his address and was preparing to leave, the waiter handed Rav Yisrael a bill for an exorbitant fee. Rav Yisrael asked the waiter if perhaps there was a mistake, as he had only ordered a glass of water. The waiter replied that it was not a mistake at all. He explained that while enjoying the water, Rav Yisrael was also benefiting from the elegant ambiance of the restaurant, the exquisite furniture, the stunning draperies, and the quartet that was playing pleasant music in the background. In addition, the restaurant afforded a magnificent view and the service of a dignified waiter wearing a tuxedo and a towel draped over his arm. The waiter explained that, from that vantage point, Rav Yisrael had actually gotten quite a bargain.
After Rav Yisrael paid the bill, he wrote a letter to his students recounting his experience at the restaurant. He explained that it had given him a new understanding of a brachah we recite constantly, and often nonchalantly.
Generally, we recite brachos whose text relates to the specific food we are eating: “Blessed are You, Hashem…Who creates the fruits of the tree,” “…Who creates the fruits of the ground,” “Who creates different types of grains.” The brachah of She’ha’kol – “That everything was created with His Word” – is an exception. Why do we recite such a beautiful and encompassing brachah, noting that all of creation is the result of G-d’s word, on a mere glass of water?
Rav Yisrael noted that he learned from that waiter that we are not merely thanking G-d for the water. Aside from the miraculous natural process that created the water, we are grateful for having access to the fresh water, as well as the incredible process wherein the water refreshes and rejuvenates us.
Beyond that, we are expressing appreciation for the magnificent surroundings in which G-d serves the water to us: the fresh air we breathe as we drink that water, the sun that gives us light, and the tree that shades us. That one glass of water symbolizes the elaborate miraculous process involving many different facets of our magnificent world.
The Kotzker Rebbe once quipped that he does not understand why people don’t become more G-d-fearing when reciting the words of bentching, after eating a bread meal.
It was through bentching that Avraham Avinu was able to draw so many people close to Hashem. When they thanked Avraham for the delicious food he served them, Avraham would reply, “Was it from me that you ate?” He would then redirect their gratitude towards Hashem, after which guest and host would sing praises to G-d for the food they had eaten and for all His goodness (Sotah 10b).
When the Kotzker’s quip was repeated to the Chidushei HaRim, he replied that he could not comprehend how people do not become more G-d-fearing from food itself. In the opening words of bentching, we thank Hashem, “Who sustains the whole world with favor/charm, kindness, and with compassion.” We have an incredible variety of foods. Foods can taste spicy, sweet, tangy, sharp, or sour. Its texture can be crunchy, mushy, hard, or soft, and each has a different color and shape. Just look at any salad, and you will see beauty and charm, if you spend a moment contemplating it. One can become a believer by appreciating the wonder of the food he eats. But one must dedicate time and attention to think about such profound things.
It should be added studies show that eating mindfully promotes better digestion and helps a person feel satisfied eating less. Unfortunately, scrolling or checking messages while eating isn’t considered eating mindfully.
Whether anyone decides to start collecting Nature-Sweet tomatoes labels or not, we should appreciate just how much is necessary for us to enjoy those tomatoes, and all other vegetables in our salad, as well as fruits we enjoy. Think about how much was involved in its production, cultivation, and transportation, just to end up on your plate for you to enjoy!
And if anyone does decide to collect the Nature-Sweet labels, we have triples of Genaro Barcelo from the Packing Department, and we would be happy to trade.
Rabbi Dani Staum, LMSW, a rebbe at Heichal HaTorah in Teaneck, New Jersey, is a parenting consultant and maintains a private practice for adolescents and adults. He is also a member of the administration of Camp Dora Golding for over two decades. Rabbi Staum was a community rabbi for ten years, and has been involved in education as a principal, guidance counselor, and teacher in various yeshivos. Rabbi Staum is a noted author and sought-after lecturer, with hundreds of lectures posted on torahanytime.com. He has published articles and books about education, parenting, and Torah living in contemporary society. Rabbi Staum can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it.. His website containing archives of his writings is www.stamTorah.info.