Individual biases exist. I have them. You have them. Even scientists conducting fact-based experiments have them. The old thinking in behavioral economics was that people tended to analyze data, and based on their analysis they make their decisions. However, more recent studies suggest that this is not the case. Political economist at Stanford University Francis Fukuyama explains that people tend to “start out with an emotional commitment to a certain idea, and then they use their formidable cognitive powers to organize facts to support what they want to believe anyhow. So the partisan affiliation comes first, and the reasoning process by which you justify it comes second.” In other words, people believe what they want to believe, and when faced with facts, they either accept them as proving their beliefs, try to make them fit their world view, or discard them as inaccurate.