Another Jewish paper published an ad by a messianic Chabad group that believes that the Lubavitcher Rebbe is the Mashiach. I assume that it was published to correspond to his Yahrtzeit. There may be some individuals who were upset that the paper printed the ad, but I think that they did the community a service by publishing it. It is a reminder that within the Chabad community there are those who believe that the Rebbe is the Mashiach. Clearly there has been a reduction in public pronouncements since the original fervor. Is the belief in the Rebbe as Mashiach lessening or are there other factors for publicly toning down the claim, such as it is “bad for business”? Although I do not have an answer, the question is something we should have in the back of our mind.