UJA-Federation of New York is bringing the community together for Passover to support Ukraine and provide in-person and virtual opportunities for the holiday.
Social Media: Recognizing the crisis in Ukraine, this year UJA’s popular #MatzahChallenge is raising funds that will directly support UJA’s emergency fund for Ukraine. From April 15 to 23, for every post uploaded to social media using the hashtag #MatzahChallenge, a generous donor will give $18 to support the vital work of UJA partners who are working to meet the urgent and mounting needs in Ukraine – providing food, shelter, transport, and emergency medical units – as well as refugee relief in neighboring countries (Posts will be matched up to $50,000).
Also new this year is a sweepstakes to win two spots in a cooking class with renowned Israeli Chef Einat Admony, owner of NYC’s Balaboosta and Taim.
#MatzahChallenge for Ukraine instructions are a snap:
- Create a meal or snack with matzah.
- Snap a photo or take a video.
- Post it to Instagram, Facebook, TikTok, or Twitter between April 15 and April 23 using the hashtag #MatzahChallenge.
- Nominate a friend to take the challenge, as well.
Since its launch in 2018, the #MatzahChallenge has raised nearly $170,000.
Details about the #MatzahChallenge for Ukraine and sweepstakes can be found at ujafedny.org/matzahchallenge.
Seder Guide: A comprehensive list of in-person and virtual Passover Seders in New York City, Long Island, and Westchester County is available at ujafedny.org/find-a-seder.
Volunteer Opportunities: In-person and remote volunteer opportunities such as packing medical supplies for Ukrainians and making Passover greetings calls to isolated seniors can be found at www.ujafedny.org/volunteer/Passover2022.
