The beauty industry is always buzzing with new trends each season and continuously thrives on constant changes in makeup and skincare. It seems the industry is taking positive strides to be more inclusive and socially conscious than ever before.  It’s also about to become more individualized and sustainable. The following trends can be expected in the coming year: 

Clean, Green Products

Consumers are demanding more ethical manufacturing and more transparency. This translates to clean ingredients and minimal packaging to reduce waste, conserve water and energy, and to source cleaner, more sustainable alternatives. Brands that are headed in that direction seem to be ahead of the curve.


Expressive Makeup

More individualized expression is expected in 2020. People are thinking out-of-the-box and seem to be doing their own thing, as opposed to the old cookie cutter standards.  They are incorporating colors that work for them. 


Multifunctional Products

Consumers have become increasingly busy in this tech-savvy world and are looking to streamline their routines, opting for on-the-go products.  Multi-stick trends are becoming increasingly popular together with products that serve multiple purposes and simultaneously offer skincare benefits.  


Ornate and Embellished

3D looks are becoming more popular. Think shimmer, pearls, and jewels, which serve as inspiration to many of the coming makeup trends.


Personalized Solutions

This is a trend that has seen growth from skincare to fragrance, since people are similar but uniquely different.  There seems to be a solution for every beauty problem.


Beauty From Within 

Consumers are becoming proactive rather than reactive and paying attention not only to their faces but what’s going on inside.  The rise in wellness products is evident.


Color of the Year - Classic Blue

Every year, Pantone publishes its color of the year which influences everything from runway to home goods to industrial design. This year’s color translates from fashion to makeup. Get ready to see lots of blue, from shadows to liners. 

Years ago, the beauty industry dictated to women and conformity was more of the norm. 

Today’s consumers have their voices heard and are impacting the future of the industry, making beauty manufacturers more accountable.


Risselle Naimark is a Professional Freelance Makeup Artist and Skincare Consultant. She carries an extensive line of personalized skincare, cosmetics, and anti-aging products. Risselle is also available for weddings, Bar Mitzvahs, makeup lessons, and all of your beauty needs. She can be reached at 718 263-5517.

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