The path to greatness seems simple enough. But when we look around, how many people do we see who are on that path to greatness? How many people do you know who are pushing their limits, living at their peak, and achieving the extraordinary? Shockingly few, probably. This begs the question: Why are there so few people who are living this way, at their highest level? While studying at Harvard, UChicago, and Yeshiva University, I saw many of my colleagues striving for greatness. But even at these great institutions, so many of my colleagues were simply trying to survive and get by. While some were writing books, conducting ground-breaking research, and planning their futures, others had no idea why they were there to begin with. After speaking around the world and coaching countless clients, I found so many people who struggled to even begin the journey towards their greatness. The more I thought about this question, the more fascinated I became by this enigma. From both research and experience, I found five different reasons that come up again and again for why people don’t become great, which we will cover in the next couple of articles. When we understand and think about these obstacles, we can ensure that we are armed and ready to overcome them as we embark on our own journey towards greatness.