The Makeup Museum, which opens in May 2020 in the Meatpacking District of New York City, will celebrate the history of cosmetics and its impact on society. A series of rotating exhibitions will concentrate on makeup history, focusing on one decade at a time. The kohl eye of Cleopatra to the eyeliner of Sophia Loren, all will be explored. The Makeup Museum’s first exhibition, “Pink Jungle: 1950s Makeup in America,” will spotlight iconic beauty trends along with the influential women of the decade, including Marilyn Monroe, Greta Garbo, and Audrey Hepburn. The decade of the 1950s is credited as the birth of the modern makeup industry with the emergence of pioneering brands like Elizabeth Arden, Helena Rubinstein, Max Factor, and Sally Hansen. The museum’s semi-permanent pop-up space will be located at 94 Gansevoort Street and will be open for six months starting spring 2020. There are future plans to open a permanent space in a New York flagship.