Color Me Beautiful For Fall
Here we go again! A new season, and a whole new set of Pantone colors. For those not familiar with Pantone, it’s the color reference system that predicts the most popular colors each season, and is located in Carlstadt, New Jersey. Their influence on the fashion, home goods, and cosmetic industries is global. This is because color is probably the single most powerful communication tool that influences consumer purchases. Pantone culls its inspiration from daily life, and graciously informs us of the resplendent array of new hues to tickle our fancy. The seasonal shades dominate from the runways to the retail stores, and eventually wind up in your closets. It’s as though a memo goes out to all the designers, fashion houses and the beauty industry directing them as to which colors should be featured in their collections.
