empty Beauty Briefs

Cool Makeup Trends for Summer 2022

Tightlining  When the temperatures are soaring, the last think you want is messy eyeliner running down...

Read more: Cool Makeup...

By now, you know the drill about the proper precautions to stop the spread of coronavirus. Wash your hands diligently and frequently for 20 seconds, or the time it takes to sing “Happy Birthday” twice. Keep a hand sanitizer with you wherever you go and use it after touching any public surfaces. Disinfect faucets, doorknobs, handles, and all other frequently-touched home surfaces daily. Sanitize the outside of your grocery items and wash all your fruits and vegetables well. 

When recessions occur, Ferraris stay in the showrooms and designer clothing remains on the racks - yet lipstick defies the odds.  During a bad economy, lipstick sales actually soar, because it’s an affordable indulgence.  This has historically been dubbed “The Lipstick Effect.” As the going gets tough, women resort to their favorite cosmetic and lipstick sales boom.  This phenomenon was seen throughout every major recession in history.  Lipstick sales skyrocketed after the attacks of 9/11 and in 2008, when the economy went downhill.  As a matter of fact, during World War II, Winston Churchill made sure lipstick was widely available, in order to boost morale of the wearer and the viewer. 

Although soaring lipstick sales usually indicate an economic downturn, the current situation is like no other. During the corona pandemic, this theory has proven otherwise.  As many are in self-isolation or quarantine and spending long hours at home with their kids, there doesn’t seem to be much interest or need to wear lipstick. In addition, even when heading outside, who needs lipstick while sporting a mask? 

During this crisis, when women are spending more time nourishing their souls, health and skin, there’s is a greater demand for hygiene products, and a desire for assorted hydrating products, such as hand, eye, and face moisturizers. With so much time spent indoors, or wearing masks when outdoors, there’s a real need for some pampering to nourish the skin and offset its dryness.  During this pandemic when salons are shut and beauty services are curtailed, it’s time for a little DIY home pampering. 


 Risselle Naimark is a Professional Freelance Makeup Artist and Skincare Consultant. She carries an extensive line of personalized skincare, cosmetics, and anti-aging products. Risselle is also available for weddings, Bar Mitzvahs, makeup lessons, and all of your beauty needs. She can be reached at 718 263-5517.

In effort to prevent the further spread of Coronavirus, Governor Andrew Cuomo issued new guidelines as of last Friday. We all know that New Yorkers are now required to wear masks in public places when they cannot maintain a distance of at least 6 feet from one another. This is a common issue for any New Yorker who must use public transportation, anyone who takes a leisure walk and winds up encountering others, or when doing essential grocery shopping. Although this is a common sight in Asia, it is now becoming the new fashion accessory and part of New York City’s foreseeable future. The following options should help you figure out what best serves your needs, since not all masks are created equal.  I have you covered, so read on.  

Light and candles have always had a deep and symbolic meaning in Judaism. The light of the Torah and the warmth of a Jewish life teach us the lesson of eternity.  They represent the view of life, the everlasting love the Almighty has for his nation, and our love for Hashem, the Torah and mankind. This light burns so brightly that it will never be extinguished.  In Shir HaShirim, Shlomo HaMelech mentions that even great waters cannot quench the fire of this strong bond. 

We are all living through trying times during a pandemic that has reached epic proportions worldwide, and affected our lives in various ways, whether physically, mentally, or financially. With Pesach just around the corner, shuls and schools shut down, and social distancing becoming the norm, life suddenly takes on new twists and turns, bringing along new meaning and purpose.