Wow, that idea started with you feeling scores of enthusiasm and excitement, and now you’re downhearted and dispirited. You just want to quit. I get it. Know this: We humans crave instant gratification. Admit it: We all love fast food. Then again, your fast food can be your last food. And doesn’t food look so much more scrumptious when you’re dieting? Oh, you’re a light eater. As soon as it’s light, you start to eat? But truthfully, when we want something, we want it now.